After the launch of GB News, lefty keyboard Warriors who have been doing their best to remove advertising partners from the new news channel have been left red-faced after Co-op continue their advertising on the news channel.
On Twitter, Co-op said:
“Hi, we have developed a detailed and thoughtful advertising approach, which is driven by three principles:
“1- We will not seek to affect the editorial independence of publications or channels.”
“2- We will not undermine the commercial value of our society for our members.”
“3- We will ensure our values and principles are clear and undiminished regardless of surrounding content.”
Soon after, there was a flood of people supporting the stance from the Co-op, thanking them for their words.
Former UKIP MEP Patrick O’Flynn tweeted:
“Wow, Co-op UK just knocked it out of the park by promising to respect viewpoint diversity and editorial independence in the face of pressure from left activists to boycott GB News.”
“Am now proud to shop at their local store most days.”
Former Brexit Party MEP Claire Fox wrote:
“That’s more like it. Corporate advertisers effectively trying to interfere in editorial decisions, or even destroy media it dislikes by defunding, would be a grotesque attack on press freedom.”
“Respect to Co-op for getting that point.”